We partner with furniture and textile brands to elevate concepts into compelling campaigns that drive measurable results.
At Crobar Creative Leverage, we deliver creative solutions for furniture and textile brands looking to make an impact. Whether it’s elevating your presence at industry events or crafting campaigns that resonate, we help brands build momentum and achieve measurable success. We work closely with you to ensure your vision is realized and your brand stands out.
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Advertising and design play crucial roles in a comprehensive marketing plan. First, it’s often necessary to create outgoing messaging that gets attention, engages with prospective customers, and presents a compelling story that persuades prospects to act. We use advertising, both traditional and digital, to send prospects to a website, visit a physical location, specify a product, make a purchase or sign up for more information.
Marketing is a journey with specific milestones and destinations. We begin by defining the goals, identifying the obstacles, and looking for the most opportunistic route. Once we are clear on these, we leverage our strategic and creative thinking with specific tactics to ensure we are taking the best approach. Our long history of product launches gives us an advantage when it comes to understanding the best way to go to market.
It’s a digital world today more than it has ever been. Fewer sales are face-to-face, whether selling to consumers or in a B2B marketplace. Crobar is an experienced digital launch agency, specializing in brand and product launches, creating online promotions, and implementing digital sales tools. Our extensive marketing background combined with the latest digital technology is the ideal recipe for success.
We believe in the power of a comprehensive, data-driven approach to digital strategy Our team is dedicated to connecting your brand’s story across all digital platforms, ensuring a seamless user experience that resonates with your audience. Detailed analytics deep dives allow us to interpret patterns that drive our content strategy, including paid media and on-site social media management.
Developing and maintaining an engaging social media presence is an incredible marketing opportunity. You can engage with customers daily. Crobar offers a full suite of services, whether you are starting from scratch or simply need to improve your strategy and messaging. Whether it’s boosting posts or community engagement, we are social animals.
Photography and video production are essential to marketing efforts. Crobar has in-house production capabilities that would’ve been unheard of just a decade ago. Our ability to manage the entirety of photography and video production (from scripts to final edits) will save you time and money. Our ultimate goal is to deliver outstanding creative work that is perfectly synced with your brand.
Blending the sensibilities of two brands into one cohesive package that correctly communicates the intent takes experience. We have over 20 years’ experience refining this process with brands like Coastal Living, Better Homes & Gardens, Esquire and Veranda magazines, Biltmore House, Miranda Kerr, Humphrey Bogart and more. We place special care in maintaining an already-established corporate identity and fusing it with our tactical, authentic marketing approach. The result is a beautiful and effective marketing plan.
Each client requires a strategic and tailored approach. We identify and purchase ad space on channels that are relevant to the target audience at the optimal time, for the least amount of money. This includes purchasing ad space and time on digital and offline platforms such as websites, YouTube, radio, and TV. We are also responsible for negotiating with publishers for ad inventory, managing budgets, and optimizing ads to improve campaign performance.
TAKE A LOOK AT OUR
CASE STUDIES AND CLIENT SUCCESS STORIES
The power of a new ViewMaster
In 2009, newly-appointed Universal president Jeff Scheffer made it clear his website had to be one of the strongest components in his marketing toolbox. To make that happen we questioned everything, from how assets were created to how they were described. We knew we wanted the following:
Art is Freedom
During NeoCon, the commercial interior show in Chicago, Chicago artist Liz Flores expressed, “Art is Freedom” in an interview promoting our off-campus event. Milliken floor covering’s marketing team Sherry Dreger and Todd Van der Kruik orchestrated a unique experience, deviating from the norm.
Cozy, comfy sofa seeks business-savvy Interior Designer to snuggle with
When we took on the challenge of creating and running the advertising for the High Point Market, one mission was clear: to make the spend accountable with 80% of the tactics needing to be trackable.
Email Marketing to high-end designers
Nobody loves great-looking products more than Gary, Dan and David at MDC Interior Solutions. Not only have they worked together most of their careers, but they have done it at the same company. But, that is a story for another time.
MAKE YOUR NEXT PRODUCT
LAUNCH A SUCCESS.
Tell us more about your business, and we’ll connect you with the team members best suited for your needs. Schedule a discovery call today to explore how we can help you grow.